On this month's Trending Topics with England Golf, we welcome back Matt Draper and Gavin Anderson for a deep dive into their DNA report which was recently released.
The DNA report is a collection of statistics across many of the key areas of England Golf's remit and the landscape of Golf. The data is being collected on the ground via Club Support Officers as well as the central admin team.
In this chat we talk a little about how the report came about but then move onto the main areas such as; membership statistics, inclusivity, visitor Golf revenue, Golf Club workforce and sustainability.
These reports will be updated and produced more regularly goign forward and will be a useful tool in club's determining their strategy.